Dior's Rouge Dior Ultra Rouge lipstick line has quickly become a staple in the makeup world, lauded for its luxurious feel, vibrant colors, and impressive staying power. Within this coveted collection sits shade 770, Ultra Love – a captivating red that has garnered significant attention and praise. This article will explore every facet of Rouge Dior 770 Ultra Love, comparing it to other popular Dior shades, analyzing its performance, and ultimately determining its place within the Dior lipstick pantheon.
Dior 770 Ultra Love: A First Impression
Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick ($37.00 for 0.11 oz.) is a captivating, medium-toned red with a hint of warmth. It's not a stark, classic red like Dior's iconic 999, nor is it a deep, vampy crimson. Instead, it occupies a sophisticated middle ground, making it incredibly versatile and flattering on a wide range of skin tones. The finish is described as a "matte," but it's not a completely dry, chalky matte. Instead, it possesses a velvety, comfortable texture that feels surprisingly hydrating on the lips, defying the often-associated dryness of matte formulas. This comfortable matte is one of the key aspects that sets the Ultra Rouge line apart from other matte lipsticks on the market.
The packaging, as expected from Dior, is elegant and luxurious. The sleek, silver tube feels substantial and high-quality in the hand, reflecting the premium price point. The Dior logo is subtly embossed on the tube, adding a touch of understated sophistication. The lipstick itself is precisely molded, ensuring a smooth and even application every time.
Performance and Wearability:
The claim of "ultra" in the name is not hyperbole. Rouge Dior 770 Ultra Love truly delivers on its promise of long-lasting wear. With proper application and minimal touch-ups, this lipstick can easily last for six to eight hours, even with eating and drinking. While the intensity might fade slightly with meals, the color stain remains, leaving a beautiful, natural flush on the lips. This impressive longevity is a significant advantage over many other lipsticks that require frequent reapplication.
The formula is surprisingly comfortable, considering its matte finish. It doesn't feel drying or tight on the lips, a common complaint associated with many matte lipsticks. Instead, it has a creamy texture that glides on smoothly, providing full, even coverage in a single swipe. The formula also feels lightweight, almost imperceptible once applied, avoiding that heavy, cakey feeling often associated with highly pigmented lipsticks.
Comparison with Other Dior Shades:
To fully understand the unique position of Rouge Dior 770 Ultra Love, it's crucial to compare it to other popular Dior shades, particularly within the Ultra Rouge line and beyond.
* Dior 777 Ultra Rouge: While both are part of the Ultra Rouge line, 777 and 770 are distinctly different. 777 is often described as a more vibrant, cooler-toned red, while 770 leans warmer and slightly more muted. 777 is a bolder, more statement-making shade, while 770 is more versatile and wearable for everyday use.
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